ETD: 675 Chargebacks - credit or debit cards; POS & flow-charting; Orbitz - terrible customer service; Benetton and RFID; Sarbanes-Oxley for the small business

E-Tailer's Digest etd_post@gapent.com
Tue, 08 Apr 2003 06:43:40 -0400


  E-Tailer's Digest --- Everything for the  Retailer
  Issue #0675		         April 8, 2003
  George Matyjewicz, Moderator         mailto:georgem@gapent.com
  Published by:  GAP Enterprises, Ltd.  http://www.etailersdigest.com
===================================================================

  CONTENTS

  [1]  Greetings
  [2]  Chargebacks - credit or debit cards
  [3]  POS & flow-charting
----- ---- --- -- -> Important Offer <- -- --- ---- ---- --
  [4]  Orbitz - terrible customer service
  [5]  Benetton and RFID
  [6]  Sarbanes-Oxley for the small business

===================================================================
  [1]  Greetings.
===================================================================
Hi All:

I'm heading to Detroit today.  So, I could use a special report for 
Thursday.  Anybody want to submit something? 2,000 - 2,500 words which will 
be posted as a full edition and will remain at our resources site forever.

We have some more interesting information on RFID.   It looks like it will 
be the latest retail technological advance.  Now the question is how secure 
is it?

Some of our list members have some interesting information on chargebacks 
and debit cards, which benefits all of us in retailing.  And check out the 
information on POS and flowcharting.  Great stuff.

Today I had to share a poor customer service experience with Orbitz.  I 
can't believe they don't know about ship-to addresses.  What do you think?

Finally, I have been doing a lot of work with companies subject to the risk 
management associated with  Sarbanes-Oxley and have come to the conclusion 
that SOX will be coming to you in the near future.  Just like Internet 
sales tax, be prepared.

Now, let's get to everything for the retailer.


Sincerely


Dr. George Matyjewicz
Chief Global Strategist, GAP Enterprises, Ltd.
mailto:georgem@gapent.com
http://www.etailersdigest.com


===================================================================
  [2]  Chargebacks - credit or debit cards
===================================================================
 >+++ [Moderator's Comments] +++
 >Interesting, John.  I wonder if that applies only to MasterCard-labeled
 >debit cards.

So far as I know, George, the same rule (equality of credit and debit cards 
with respect to chargebacks) applies to both Visa and MasterCard.

 >If I use my classic debit card, that does not have a Visa
 >or MasterCard logo on it, can I have a chargeback?  If so, by whose
 >authority?

A "classic" debit card has no relationship or affiliation with Visa OR 
MasterCard - it can only be used to withdraw money from a bank account (or 
to deposit money TO the account, but that has no relevance here). 
Accordingly, in the same way that there is no such thing as a chargeback 
for a transaction carried out by check, no chargebacks can be granted for 
transactions carried out by debit card. In fact, you can think of a classic 
debit card as simply a "plastic check" device - with the use of a PIN to 
move the transactions from the realm of "soft checks" to "hard" 
transactions like money orders, bank drafts, etc..

 >With a logo, the debit card can be used as both a debit and credit
 >card. Without a logo, it is only a debit card.  So what's the advantage
 >of the classic debit card?

To my knowledge, no company has yet been able to arrange for transactions 
involving *remote* removal of funds (e.g. mail order, phone order or online 
payment) using a "classic debit card" (or using a debit card with a Visa or 
MasterCard symbol, when it is being used as a standard debit card), for one 
very simple reason. The banks have chosen not to release the PINs for use 
in any remote transaction, so there is no way to withdraw funds using the 
cards AND the corresponding PINs - because there is no way to check whether 
the PINs are is valid, except when the cards are run through an ATM machine 
or POP (point-of-purchase) device, both of which can actually *read* the 
PIN stored on the magnetic stripe. This is obviously not possible for any 
remote transaction.

On the other hand, and to answer your question, the classic debit card 
*plus PIN* is the perfect combination for "card-in-hand" transactions; just 
don't expect to be able to use it for remote transactions. That's what Visa 
and Mastercard are for, right now.


Hope this helps,


John Vinokur
Payment Central Inc.
Tel: 514-946-8825
mailto:arti@securenet.net
"The TRULY-secure payment-acceptance specialists!"

+++ [Moderator's Comments] +++
John and I have been going back and forth with this.   My original comment 
to John was that I have a half a dozen debit cards that do not have either 
logo (strictly debit cards) and I use them at ATMs and at any merchant who 
accepts pin-based debit cards.  John did indicate that they then must show 
the MasterCard or Visa logo on them,  and if  they don't, then they are 
"straight" debit cards, which can normally be accessed through the Cirrus, 
Plus or other similar networks - but NOT through the_MasterCard or Visa 
networks.

One company where I am a principal has debit cards which are backed by 
gold.  http://globalpaysystems.net  That one goes through the 
MasterCard/Maestro/Cirrus network.  Others go through Visa/Plus/Interlink 
network.

In both cases the card must be approved by Mastercard or Visa before they 
are accepted.  The approval process is usually 6-9 months.  We got them 
approved within 6 weeks because of relationships at both networks.  One 
client wants their own card, and we are in the approval process now.

These cards can be used at any ATM or POS merchant that accepts pin-based 
debit cards.  For example, I use them at BP petro stations and Kroger 
supermarkets in Atlanta and at Stop N Shop supermarkets in NJ.  By using 
them at the supermarkets, we can pay for groceries, get cash back, and not 
have to pay the fees normally found at ATMs for foreign banks.

Jules Kaplan found another (see next post).

George

+++ Next Post +++

Got this Spam today and does it not look similar to what you were wanting 
to do with your gold company?

"Wired Plastic is a pre-funded, reloadable card that can be used everywhere 
MasterCard is accepted. Add cash within minutes at more that(sic) 43,000 
Western Union Agent locations using Swiftpay service."

Jules Kaplan

ChekFaxx Development Co. INC.- E-commerce Payment Solution Provider
Available  NOW    http://www.addressmanagerpro.com
Discover how to add your email address  to  Your Windows Address Book
admin@chekfaxx.com - 480-991-7025  OR 800-220-0468  - FAX 310-362-8746
Accept Check by FAX - PHONE - E-MAIL - INTERNET  http://chekfaxx.com
www.eft-ach.com    www.electronicfunds.com
Now on Line For EFT Processing  www.ezpaymentservices.com

+++ [Moderator's Comments] +++
When we first approached Visa almost three years ago with the concept of 
pin-based debit cards based on digital currency and not affiliated with a 
bank, it was a unique and innovative concept.  And it took a lot to 
convince them of the merits of such a program (excerpts from my doctoral 
dissertation helped).  When they saw the opportunities, especially outside 
the US where debit cards are far more common than credit cards, they 
decided to offer similar programs to other companies, providing they go 
through the banking world, i.e., you need to go through a bank such as 
First Data or Wells Fargo or any of the others who process cards.

The problem is those banks are licensed to do business in a certain region 
(six regions with Visa; four with Mastercard) and you can only do business 
in that region.  So, if you had a card accepted by Mastercard through First 
Data, you could only operate in the US.  If cards were shipped outside the 
US, you could get a cancellation notice (that originally happened with 
us).  We have authorization to do business anywhere in the world.

The second issue is getting money into the system, since we (or Wired 
Plastic above or any of the hundred or so others) are not a bank and need 
to find innovative ways to get funds into the system.  Wired Plastic is 
using Western Union, and, unless they have approval from W.U. corporate, 
they will be cancelled.  Another company tried the same thing.  They 
offered two cards and had packages made up with reference to W.U. as 
input.  Lot's of money spent based on assumptions - that W.U. would love to 
have the extra business.  Wrong!  That was/is a threat to W.U.

We spent a lot of time lining up banks to accept funding.  It is a long 
process, but well worth it, as there is no easy way to get money into a 
system if you are not a bank.

FWIW

George


===================================================================
  [3]  POS & flow-charting
===================================================================
John Husson's concern's are quite well founded, if I am inferring properly 
from his posting of 3/26. What I gather is the concern that inventory 
control is in fact a full circle of'; purchasing, receiving and selling. I 
believe John's concerns are with the 'nuts and bolts' of how this was going 
to be accomplished in his business. The answer is "discipline" or more 
pointedly "direction" (to your staff). That is, every time an item is 
received, it must be entered into the system to satisfy the PO that had 
been opened to purchase it. That will close that PO, update your onhand and 
give you the history that you are looking for in purchases, costs and sales.

I have been investigating 2 POS packages for you, QuickBooks and Retail 
Edge. It seems Retail Edge has the ability to do the purchase orders, then 
receive it in, print labels for the items, and update inventory. The 
printing of labels for received merchandise identifies that merchandise to 
the system. These labels will get scanned when the items is sold, 
completing the circle.  Retail Edge will also interface to QuickBooks. When 
researching the QuickBooks POS system, the website only mentioned that 
inventory can be adjusted to reflect the receiving, not elucidating a 
seamless system as Retail Edge did.

If you submit to the Retail Edge formula, and discipline your folks to type 
in purchase orders, receive them on the system, and print the labels, you 
should be well on your way to the low-cost, effective inventory control and 
business information that you seek.

Joe Dweck

===================================================================
  [4]  Orbitz - terrible customer service
===================================================================
I don't know which travel service you use, but let me share some terrible 
customer service from Orbitz.  I usually use Travelocity, but found the 
presentation of fares was better at Orbitz, so I started using them six 
months or so ago.  Now y'all know that my butt is glued to a seat on an 
airplane, as I travel a lot.  And I usually always get e-tickets.

My latest booking was for a flight from Newark to Chicago, and for some 
reason Orbitz had to send paper tickets.  Now, my credit card comes to our 
home in Atlanta, but I was travelling from Newark where we also live.  So, 
where does Orbitz send the tickets?  You got it - to the billing address.

I contacted them to find out why.  And they gave me this cockamamie excuse 
about security:

"In order to minimize the risk of fraud, it is the Orbitz policy to ship 
paper tickets only to the billing address of the credit card used to pay 
for the tickets. We recommend, you make appropriate arrangement to  reship 
the paper ticket back to the address you would like to receive."

As far as security is concerned, they have my information, and only I can 
access my account with proper security.  So, are they now saying that their 
system is not secure and I run the risk of losing my confidential 
information?   And they never did recommend how I should re-send packages 
when I am not there.

Can you imagine where we would all be if all businesses ignored ship-to 
addresses?  Retailing would fail!

So I thanked them for sending me back to Travelocity, where I was pleased 
to see that they now present the fares in an easier to read manner.

Anybody else have similar issues?

George


===================================================================
  [5]  Benetton and RFID
===================================================================
Clothing maker Benetton has clarified its plans regarding radio tags in 
response to reports that it is preparing to place millions of the devices 
in its products to help track inventory.

A company spokesman on Monday said the company has to date purchased only 
200 radio frequency identity (RFID) chips and is still studying whether or 
not it will use controversial technology to track its products.

Benetton has completed technology tests of radio frequency identification 
to help improve its supply chain management. However, the clothing maker is 
still testing the economics of RFID and whether it is cost-efficient to 
replace the barcode-scanning technology it now uses.

The clarification comes after Philips Semiconductor, a division of Philips 
Electronics, said in March that it would ship 15 million radio tags for use 
in Benetton's Sisley line of clothing. The chipmaker announced it was 
working with system integrator Lab ID and Psion Teklogix to create shelves 
and mobile devices to bring RFID technology to Benetton.

RFID is considered the future for inventory tracking. Gillette, Wal-Mart 
Stores and U.K.-based supermarket chain Tesco are also working to install 
specially designed shelves that can read radio frequency waves emitted by 
microchips embedded in millions of shavers and related products.

The use of RFID would allow Benetton to upload inventory information more 
quickly and easily to its tracking system. For example, it could track a 
box containing clothes of varying styles, colors and sizes all at once, as 
opposed to having to checking in one piece at a time.

Despite the obvious merits, the ability to track a product's movement also 
raises a disquieting concern about privacy. With RFID tags, it becomes 
technically possible for marketers to obtain invaluable information on a 
host of consumer preferences, ranging from the clothes they like to the 
food they prefer.

In addition, there are worries that such a technology could be exploited 
for government surveillance or be misused by hackers and criminals.

Details at...
http://news.com.com/2100-1020-995744.html?tag=cd_mh

+++ [Moderator's Comments] +++
I wonder just how far RFID can be used.  If I wear a garment with RFID, 
will they be able to track where I go and what I do?  From a privacy POV, I 
see issues.  From a marketing POV, I love it.

I can also see a use for RFID-like devices as tracking devices for children 
or seniors.  Sorta like Lojack for humans.

What do you think?

George
==================================================================
  [6]  Sarbanes-Oxley for the small business
==================================================================
I'm writing a piece on the Sarbanes-Oxley Act of 2002, which, today, is 
targeted to publicly-held companies.  In analyzing SOX in detail, I'm 
saying to myself that this act is definitely going to come on down to 
privately-held companies, and don't be surprised if the IRS includes it as 
part of your business tax returns.

There are eleven titles in SOX some of which deal with SEC issues, some 
with auditor independence, some with criminal penalties for fraudulent 
activities.

Title III - Corporate Responsibility --  states that you must act in a 
manner that is not suspect to fraudulent activities and to report to 
shareholders honestly.  As such, this title requires that public companies 
establish audit committees who are responsible for overseeing the accuracy 
of financial reporting.  It is ultimately the CFO and CEO who must certify 
that the financial information is accurate, under penalty of jail time. It 
establishes rules of professional responsibility for officers, board 
members, auditors and attorneys.

What about privately-held companies?  They may not have shareholders and a 
board of directors.  However, they will file tax returns and they may have 
reporting requirements to other regulatory agencies, or to banks.  Section 
902  of Title IX states:

IN GENERAL- If 2 or more persons--
(1) conspire to commit any offense against the United States, in any manner 
or for any purpose, and 1 or more of such persons do any act to effect the 
object of the conspiracy, each person shall be fined or imprisoned, or 
both, as set forth in the specific substantive offense which was the object 
of the conspiracy; or
(2) conspire to defraud the United States, or any agency thereof in any 
manner or for any purpose, and 1 or more of such persons do any act to 
effect the object of the conspiracy, each person shall be fined under this 
title, or imprisoned not more than 10 years, or both.

Note that section does not identify a particular agency within the United 
States.  Hence, it can apply to any organization, not just publicly-held 
companies.

Title IV - Enhanced Financial Disclosures -- In particular Section 404 
requires management assessment of internal controls.  Management must 
establish and maintain an adequate internal control structure and 
procedures for financial reporting and management must attest as of the end 
of the most recent fiscal year of the issuer, to the effectiveness of the 
internal control structure and procedures of the issuer for financial 
reporting.

And, each registered public accounting firm that prepares or issues the 
audit report for the issuer shall attest to, and report on, the assessment 
made by the management of the issuer.

So, why wouldn't this apply to privately-held companies?  And why wouldn't 
the IRS require this information?

IMHO, Sarbanes-Oxley will be coming to a tax return nearest you in the 
not-so-distant future.  You heard it first here.

George

===================================================================
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