ETD: 806 Gift Marts; Haggle and be nice when travelling; InstantPhotoFrames.com

E-Tailer's Digest etd_post at gapent.com
Tue Aug 3 01:46:25 GMT 2004


  E-Tailer's Digest --- Everything for the  Retailer
  Issue #0806               August 3, 2004
  George Matyjewicz, Moderator         mailto:georgem at gapent.com
  Published by:  GAP Enterprises, Ltd.  http://www.etailersdigest.com
==================================================================
   CONTENTS

  [1]  Greetings
  [2]  Gift Marts
  [3]  Haggle and be nice when travelling
  [4]  InstantPhotoFrames.com

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  [1]  Greetings.
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Hi All:

The NYC Gift Mart is looking for a new location.  That got me to thinking 
about independent retailers and the giftware industry.  It always surprised 
me that NYC is the smallest of the major gift marts in the U.S. - less than 
10% of the size of Atlanta!  Has anyone ever visited or bought at the NYC 
Gift Mart?

List member Jan Owens offers us some advice on haggling and being nice when 
travelling.  What do you think?

Today we learn about list member Patty Sachs and her new venture 
InstantPhotoFrames.com.  Patty is the world's leading party guru and has a 
couple of books to her credit.

Tell us about your business which will remain  for posterity at 
our  "Members: Who Are You?" 
site.   http://etailersdigest.com/resources/members/index.htm And we have a 
form there for you to tell us about you.  As I said when I first proposed 
this idea, we have "known" each other for a long time, yet we often don't 
know anything about each other.   So, tell us who you are and what you do.

Now, let's get to everything for the retailer.

Sincerely


George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, Ltd.
mailto:georgem at gapent.com
http://www.etailersdigest.com

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  [2]  Gift Marts
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Quinn Halford and Matthew Kalash report in Gifts & Dec Online 
(www.giftanddec.com) that the New York gift building (225 Fifth Avenue) has 
been sold and the plans call for a conversion to residential condos.  The 
building’s tenants have hired real estate firm Cushman & Wakefield to find 
a new location for them in Manhattan.  Cushman & Wakefield indicated that 
the search has been narrowed to four sites - two locations on the far West 
Side of Manhattan (in the vicinity of the Javits Convention Center), one 
downtown in the World Financial Center (across from the former World Trade 
Center), and one on 34th Street and Fifth Avenue (across from the Empire 
State Building).  The 115 tenants of 225 Fifth Avenue are looking for some 
400,000 square feet of space in order to maintain a viable year-round gift 
market in the city.

I find it very interesting that the largest city in the US, and the Mecca 
for so many other retail groups (like fashion, jewelry, etc) has such a 
small gift mart.  AMERICASMART®-ATLANTA, the largest in the 
world,  consists of three buildings, totaling 4.2 million square feet of 
exhibit space - ten times the size of NY Mart!  The marts in Los Angeles, 
Dallas and Chicago are all bigger than NY.  When they do have a gift show 
in NYC, they are held at the Javits Center, which is much larger.  However, 
the advantage of a mart is the availability of permanent exhibitors, year 
round.

The giftware industry has sales agencies who represent manufacturers and 
sell to independent retailers, (a/k/a "mom & pop" stores), which represent 
70% of the giftware retail industry.   These sales agencies have permanent 
locations at the gift marts.

For example, OneCoast Network is largest sales representative firm in the 
country, with 260 multi-line sales representatives for the gift, home 
furnishings and collegiate markets. They have a team of 13 proven sales 
agencies that grows sales for industry-leading suppliers and retailers 
through the only national network of highly trained sales professionals in 
this industry.

They have strong selling relationships with more than 60,000 independent 
retailers and represent top manufacturers.  Some of these relationships are 
20+ years old.

To do business in giftware (as a manufacturer), you either sell to the big 
guys, or sell through agents to get to the independents.  While I was Chief 
ECommerce Officer are a  Chinese giftware manufacturer, I opened doors to 
some of these major rep agencies (including One Coast).  It's not easy, but 
well worth it.

George

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  [3]  Haggle and be nice when travelling
==================================================================
Re: Haggling

You are correct -- it is important to recognize countries and situations 
where bargaining/haggling is required, particularly when you might insult 
the merchant.  Similarly, it is important to recognize the rules of the 
specific context.  I have had friends who are used to bargaining in the 
Mercados of Tijuana or bazaars of Morocco try to do the same in the 
high-end shops of Mexico City or Marrakech (NOT done, at least at the 
time.)  While it is best to learn the rules of the road in every context, 
the more "corporate and global " the brand names in the store, the less 
likely that bargaining will be the norm.  But again, do the homework for 
any location.

Even in the U.S., there can be hidden bargaining situations.  Most high-end 
department stores lease their fine jewelry departments to specialists, and 
these MAY be under independent direction by local managers.  A number of 
years ago, I was chatting with the fine jewelry salesperson in Saks Fifth 
Avenue in Naples, FL, and he alerted me to a sale that would begin next 
week, and "he may be able to take off another 10% on top of that."

In contrast, Europe is still rather strict about the duration of "sale" 
periods in each retail environment, and any bargaining in established 
shopping districts.  Europe tends to be as concerned about protecting small 
family-run shops against very aggressive price competition as it is in 
delivering lowest prices to consumers (and please be aware that I am NOT in 
favor of delivering the lowest price, all the time and in every 
situation.)  Again, negotiating in the daily fresh markets may be another 
thing, but I don't see much of it unless it is marking down at the end of 
the sales day.

Re:  Hello and goodbye, etc.

I appreciate your courtesies in the elevators when you travel.  I also 
recommend "hello and good-bye" in any semi-intimate group of people.  For 
example, it is standard practice to greet the other guests in a small inn's 
breakfast room, at tea time, etc.  This seems expected in Europe, but I 
find that it is also a nice courtesy in the U.S., in very friendly places 
like New Zealand, and just about anywhere when handled well, is culturally 
acceptable, and not intrusive.  I'm sure we all agree that it makes for a 
more civilized environment and when personal distance is not a cultural 
priority.

All in all, I recommend that any travelers take a look in some of the 
travel books that include a section on local manners.  Many of the Fodor's, 
Frommers, etc. do.  Other good sources are the books about "Doing Business 
in...." or "The Idiot's Guide to ..."

Regards,

Jan Owens
U of Wisconsin - Parkside

owens at wup.edu
jan-owens at wi.rr.com

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  [4]  InstantPhotoFrames.com
==================================================================
InstantPhotoFrames.com offers hard-to-find frames for instant digital or 
Polaroid photos, especially those used for favors, prizes or give-aways at 
events and promotions.  We specialize in searches for the right frame for 
the client's needs. We also have other photo products such as magnets, 
buttons, pennants, clocks, desk top items and now bobble heads!

You can create attractive and added-value items to enhance photos used for 
promotional or gift purposes. A quick and inexpensive instant photo becomes 
a decorative keepsake piece with the addition of a complementary frame.

We have the best/biggest selection at wholesale/best pricing with 
exceptional customer service. Small, rush and hard-to-coordinate orders are 
handled personally to a successful result. If we do not have what the 
customer wants, we go overboard to help them find it...even if we send them 
to one of the very few competitors.

After serving as Celebrations Expert for Polaroid and teaching hundreds of 
people how to use instant photos to enhance special events, I realized that 
it was difficult to find the right supplies to accomplish many of these 
strategies.  I search, studied and explored for months before I found the 
suppliers and then decided to share my findings with others, while make 
profits and commissions.

We have been in business on a free-lance non-profit level for several years 
and on a profitable basis since October of 2003.

We started to market on the Internet only but now have expanded our 
marketing into promotional efforts through speaking, media interviews, 
magazine and newspaper publicity efforts. I write articles that appear with 
party tips and ideas for instant photo frame use.

The frames are ranging from .20 cents for cardstock folders to 15.00 for 
more elaborate designs.  Customized and imprinted items are a bit more for 
the promotional and collectible value.

I have a very nice catalog that I will send to anyone who requests 
it.  There is also a catalog on-line, to review and then contact me for 
pricing, etc.

Thank you for this opportunity to share my company information.

Patty Sachs, Owner
InstantPhotoFrames.com
2300 Twelve Oaks Drive K-13
Orange Park, FL 32065
Tel: 904-272-0959
Fax: 801-217-1573

==================================================================
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