ETD: 812 Redefining Retail; On the Web, Branding Is Back;
Gifts & Dec news
E-Tailer's Digest
etd_post at gapent.com
Tue Aug 24 11:54:27 GMT 2004
E-Tailer's Digest --- Everything for the Retailer
Issue #0812 August 24, 2004
George Matyjewicz, Moderator mailto:georgem at gapent.com
Published by: GAP Enterprises, Ltd. http://www.etailersdigest.com
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CONTENTS
[1] Greetings
[2] Redefining Retail
[3] On the Web, Branding Is Back
[4] Gifts & Dec news
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[1] Greetings.
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Hi All:
I see the schedule for January's NRF show is "Redefining Retail," which got
me to thinking. What do you think the future of retail will be?
Folks may think the Internet is dead, at least for advertising. Not so for
many organizations who found ways to build/expand their brand. I always
thought of the Internet as the best place to learn about your customers and
position your company accordingly. What do you think?
Gifts & Dec Magazine has some interesting facts in this week's issue. 225
Fifth, the NYC Gift Building has been sold, so where will you go to buy in
NYC? Check out the awards and suits.
Tell us about your business which will remain for posterity at
our "Members: Who Are You?"
site. http://etailersdigest.com/resources/members/index.htm And we have a
form there for you to tell us about you. As I said when I first proposed
this idea, we have "known" each other for a long time, yet we often don't
know anything about each other. So, tell us who you are and what you do.
Now, let's get to everything for the retailer.
Sincerely
George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, Ltd.
mailto:georgem at gapent.com
http://www.etailersdigest.com
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[2] Redefining Retail
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At the upcoming NRF 94th Annual Convention and EXPO (January 16-19, 2005 at
the Jacob K. Javits Convention Center, New York City) the theme is
"Redefining Retail," an opportunity for us to see the immediate future.
Obviously the Internet is helping shape the future, as is the obsession
with coffee in the U.S. Now we have coffee shops in the middle of
bookstores. Clothing sold online. DVDs on display at the grocery store. And
a pizza counter in your corner gas station. In the last decade alone, the
traditional lines of retail have blurred to reflect industry convergence,
increased global participation and the merge of distribution channels. With
co-location services energizing consumers and emerging venues attracting
customers like never before, retail¹s new definition includes grocery,
food, drug, automobile and other formats now selling goods and services
beyond their traditional lines.
So, it got me to thinking about what we see in the future, or what we would
like to see. When I was writing the column for Gifts & Dec, each year I
would do predictions for the coming year(s), which was always fun,
especially when we looked back.
What do you think? Where is retail heading? What do we need in the coming
years? How will retailing shape up? Big box stores? Independent
retailers? Niche stores?
Let's see your thoughts.
George
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[3] On the Web, Branding Is Back
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Sarah Lacy reports in E-Commerce Times that companies like Honda Motor is a
big buyer of online advertising. It's continually hawking low prices and
special offers in banners and click-through ads on popular auto sites such
as Edmunds.com. But last year, it witnessed the power of online branding.
To augment a TV campaign that showed Honda owners who look like their cars,
visitors to Honda.com were invited to post photos of themselves and their
automobile doppelgangers. It was so popular that Honda produced a separate
Web commercial featuring the submissions.
"We got thousands of responses," says Tom Peyton, senior manager for
national advertising at Honda. "It started driving traffic there that was
completely different than [visitors] coming to the site to see a car."
Honda's experience is being played out all over the Web, prompting experts
to predict a rebirth in brand advertising online. These ads -- which are
generally rich media, meaning they include video or animation -- are aimed
at creating an image for a company or a product. They're not expected to
result in an immediate click-through sale.
Experts predict the brand-ad rebound is more sustainable than the boom that
buoyed dot-coms in 1999 and 2000, in part because it's being led by the
offline world's big brand builders -- including Coca-Cola, Nike , and Visa.
While paid search advertising, where companies buy placement in search
results from sites such as Google and Yahoo, was all the rage in 2003,
online branding is gaining steam this year and may become the strongest
growth story of Net advertising in 2005.
The growth in rich-media advertising, which is where the bulk of brand-ad
dollars are going, is expected to outpace growth in paid search this year
and continue at a faster clip through 2006, according to researcher
eMarketer. It's still a fraction of search advertising, though: Total
online ad dollars going to search in 2005 are projected at just under $5
billion, vs. $1.5 billion for rich media.
Details at...
http://www.ecommercetimes.com/story/35995.html
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[4] Gifts & Dec news
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-- Container Store, Crate & Barrel Awarded
The first-ever Accent on Design Awards for Best Design Retailers were
presented to three retailers at the Plaza hotel REA gala, Sunday August 15.
Selected by the more than 200 exhibitors of the Accent on Design division
of the New York International Gift Fair, the winners were The Container
Store for Best Large/Multi Outlet; Crate & Barrel for Best Chain Store; and
Mxyplyzyk (New York) for Best Independent/Specialty Store.
-- 225 Tenants Still Weighing Options
Tenants of the gift building 225 Fifth Avenue, in search of a new location,
are still weighing the merits of four different sites in Manhattan that
have been presented to them: two on the far West Side (near the Javits
Convention Center), one downtown in the financial district, and one on 34th
Street and Fifth Avenue. Cost is going to be the deciding factor, according
to one tenant Gifts & Decorative Accessories spoke with, especially for the
smaller sales rep and manufacturing firms who won't commit until they have
firm numbers. Separately, Israeli developer Elad Properties (which bought
225, and plans to turn the building into residential condominiums)
announced last week its intention to purchase New York’s Plaza hotel for
$675 million. It’s assumed that Elad will convert at least part of the
hotel into residential condominiums.
-- Lenox, Waterford in Trade Settlement
Lenox and Waterford Wedgwood joined Federated Dept. Stores (Macy’s and
Bloomingdale’s) and May Co. (Lord & Taylor) in a settlement with the New
York State Attorney General regarding a scheme to keep Lenox and Waterford
products from being sold in Bed, Bath, & Beyond stores. The department
stores pressured the tableware companies to pull their products from a
planned introduction in Bed, Bath & Beyond outlets. “Companies are not
allowed to enter agreements that prevent competitors from offering choices
to consumers,” said attorney general Eliot Spitzer. In the settlement,
Federated will pay $900,000; May, $800,000; Lenox, $700,000; and Waterford
Wedgwood, $500,000 to the state of New York. The settlement could make it
difficult for retailers and manufacturers to enter exclusive distribution
deals in the future.
-- A bill authorizing expansion of the Javits Convention Center failed to
pass the New York State Legislature before it adjourned last week. The
battle over a proposed New York Jets football stadium next door to the
Javits was the cause for the failed legislation. A December deadline for
refinancing the Javits bonds, a necessary step for expansion, still looms.
Quinn Halford, Editor In Chief
Matthew Kalash, Managing Editor
www.giftanddec.com
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