ETD: 871 How do they find you?; Mexico Pavilion Slated for DMC; WindowGroup

E-Tailer's Digest etd_post at gapent.com
Thu Mar 24 14:43:27 GMT 2005


  E-Tailer's Digest --- Everything for the  Retailer
  Issue #0871            March 24, 2005
  George Matyjewicz, Moderator         mailto:georgem at gapent.com
  Published by:  GAP Enterprises, Ltd.  http://www.etailersdigest.com
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  CONTENTS

  [1]  Greetings
  [2]  How do they find you?
  [3]  Mexico Pavilion Slated for DMC
  [4]  WindowGroup

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  [1]  Greetings.
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Hi All:

In keeping with last issue's posting on sourcing of products,  list members 
Quinn Halford and Matthew Kalash tells us about Mexican products at the 
Dallas Merchant Center.

I've been examining the effectiveness of ads and how consumers shop.  What 
is your experience?

We updated the Greetings pages at 
http://etailersdigest.com/resources/greetings.htm and we thank all who have 
been kind enough to send us updates.  We started that in 1997 and have been 
inspired by all the people throughout the world who contributed to these 
resources.  We also updated the resources page at 
http://etailersdigest.com/resources/ and the Members:Who Are You page at 
http://etailersdigest.com/resources/members/

List member Joe Rotello has provided us information on his company 
WindowGroup.

Tell us about your business which will remain  for posterity at 
our  "Members: Who Are You?" site.   This is a courtesy to our members who 
contribute to our forum, and not merely a way to advertise for 
free.  Anything to do with the retail world, i.e., supplier, retailer, 
consulting, etc.  http://etailersdigest.com/resources/members/index.htm And 
we have a form there for you to tell us about you.  As I said when I first 
proposed this idea, we have "known" each other for a long time, yet we 
often don't know anything about each other.   So, tell us who you are and 
what you do.

Now, let's get to everything for the retailer.

Sincerely


George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, Ltd.
mailto:georgem at gapent.com
http://www.etailersdigest.com

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  [2]  How do they find you?
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Lately I have been checking ads at various sources, and sending a note to 
see ho well the ad draws.  Surprisingly enough, I get a lot of replies 
(better than 75%).  The interesting thing seems to be that the ads aren't 
drawing any attention!

I ask folks who use Google ads, speciality ad areas, and general banner ads 
at sites I visit.  In some cases, speciality ads for very focused products 
do seem to work, i.e., companies looking for unique software like 
Sarbanes-Oxley solutions will look at those speciality reference sites.

With travel, most of us use one of the Big 3 - Travelocity, Expedia or 
Orbitz, although not all airlines list on these services.  Which therefore 
means if you want deals, you need to search the Big 3 and specific airlines 
like Jet Blue, Southwest, Ryan Air (UK), etc.

What about consumers?  Where do they go to find products?  Do they use the 
shopping bots?  Search engines?  Comparison sites like BizRate or ZDNet?

What is your experience?

George

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  [3]  Mexico Pavilion Slated for DMC
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  A Mexico Pavilion of gift and home decor products will debut at the 
Dallas Market Center (DMC) during the International Gift and Home 
Accessories Market, June 22–29. The 10,000 square feet of permanent 
showroom space will be located on the sixth floor of the DMC’s World Trade 
Center, next to the Garden District, and will host some 50 to 60 exhibitors 
showcasing Mexican-made products chosen for their clean lines, strong 
colors, and contemporary design. The pavilion will be designed by the 
Mexican architectural firm Legoretta & Legoretta, and the project is being 
developed in cooperation with the Mexican association of gift 
manufacturers, the Mexican Bank of Foreign Trade, and Mexican government 
agencies. “The products showcased in the Mexico Pavilion will be high 
quality, yet available at very low price points, and are a great value for 
retailers who want to offer fresh, innovative merchandise well above 
keystone,” said Victor dePineres, v.p. of international marketing at DMC.


Quinn Halford, Editor In Chief
Matthew Kalash, Managing Editor
Gifts & Dec Direct
www.giftanddec.com

+++ [Moderator's Comments] +++
That should be a great resource for those of us seeking unique gift 
items.  For a year, I was in Cozumel every 3 weeks, and developed a lot of 
friends and contacts there.  Mexican products are quite nice, especially 
silver and leather.

If anybody is going to attend the Dallas show, let us hear about your 
experiences.

George


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  [4]  WindowGroup
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WindowGroup provides technology consulting, remote control training and 
support, epublishing and web publishing services, technology research and 
futurism reporting.

We have a precise understanding of technology, products and the future, 
applying to current and future problems before they become big problems.
The benefits to using our service includes 35+ years in the area, business 
and seeped in many allied fields of science, technology and hands-on 
applications if the ideas and technology

The business was started, mainly because even as far back as 1970, it was 
amazing how little anyone really knew of the world around them... in a more 
technical sense, but not in the sense of everyone having to be a PhD or a 
rocket scientist.

The business was established in 1970 and renamed to WindowGroup in 1984

We market via Word of mouth, Skype, web site, interviews with national and 
international press. Used to attend many trade shows.  We also have a 
newsletter and Blog.

The cost of our services varies...we can research, perform and produce 
results based on per diem charges, contract rates, or hourly.

Visit www.windowgroup.com or send an eMail to info at windowgroup.com or call 
Joe Rotello Jr at (520) 747-8901

Joseph Rotello, Jr
WindowGroup
1341 So. Edlin Ave.
Tucson, AZ 85711
520 747 8901

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