ETD: 939 Surveys; Men Are From CNET, Women Are From iVillage;
New Editor-in-Chief at G&DA
E-Tailer's Digest
etd_post at gapent.com
Tue Dec 13 14:56:37 GMT 2005
E-Tailer's Digest --- Everything for the Retailer
Issue #0939 December 13, 2005
George Matyjewicz, Moderator mailto:georgem at gapent.com
Published by: GAP Enterprises, Ltd. http://www.etailersdigest.com
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CONTENTS
[1] Greetings
[2] Surveys
[3] Men Are From CNET, Women Are From iVillage
[4] New Editor-in-Chief at G&DA
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[1] Greetings.
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Hi All:
Today we have some responses from list members to
the query on surveys. Our survey results have
been quite high - a 40 question survey generated
a 34% return. Some of our members share their thoughts.
There has been a lot of talk recently on
men/women spending online, which is a take off on
the "Men Are From Mars; Women Are From Venus"
logic. Interesting information, and something we
should all heed. Then again, it all boils down to knowing your target.
Quinn Halford, Editor In Chief of Gifts & Dec
Magazine will be retiring. He will be sorely
missed. We have had a great working relationship
over the years, which started 20 years ago when I
first helped them do a technology survey for
retailers. Many years later I had a five year
run as a technology columnist for Gifts &
Dec. It is a great retail magazine and Quinn is
a great leader. We wish him well.
How's the season going for you so far?
Now, let's get to everything for the retailer.
Sincerely
George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, LLC
mailto:georgem at gapent.com
http://www.etailersdigest.com
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[2] Surveys
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Our moderator wrote...
> I recently came upon a free survey software
program that uses PHP and MySQL.
> We created two 40 question surveys for a
client and mailed them out to 2,400
> members.
>
> Has anybody used surveys in your business? What were the results?
Doing online market research is becoming more and
more of a necessity for many companies. Even
companies that have long been oriented towards
more traditional kinds of market research
(typically telephone and personal interviews) are
nowadays experimenting online research as a
viable differentiation of their research budget.
Yes, most people invited to take part of online
surveys do so within a few hours from when they
receive the invitation. A further improvement in
response rate can be obtained by sending one or
two remainder emails just to those that have not
yet taken part of the survey. A good survey
software should indeed allow you to identify
those that have filled in the survey from those that have not yet done it.
In my experience as a survey researcher I have
seen many application of online market research
and most of the time the data obtained where
aligned with expectations and/or offline data. Of
course you can't simply survey those targets that
are not yet online using Internet.
Best regards,
Luca MEYER
Survey research, data analysis & more: http://www.lucameyer.com/
Tel: +390122854456 - Fax: +391782232575 - Mobile: + 393394950021
+++ [Next Post] +++
I normally use SPSS for my stats survey result
)Moderator's note: http://spss.com/). SPSS is not online survey.
At first I thought the free software that you
mentioned was for on-line survey. Then I saw
where you mailed out 2400. Your response rate of
16% was that satisfactory for your purpose. You
did well without offering an incentive to take
the survey. Did the program have pre-made samples
for various types of survey? Where can I get a copy to test the software?
Thanks for sending me the URL. I looked at the
demo before I download. The demo showed a good
summary statistics report. It did not show any
heavy analytics- scientific wise but still a good
tool for summarizing surveys. I am not familiar
with PHP script so I may have to do some reading on the install procedure.
Thank you
Derrick Robinson
+++ [Moderator's Comments] +++
My apologies. I should have said we e-mailed two
40 question surveys to 2,400 members. It was an
online survey. The results now is 34.0%, which
is very high. One of our advisory board members
owned a very large market research firm (that he
sold for close to $1 billion) and says this is
one of the highest returns he has ever seen.
The program is a php script, that you can get here...
http://simplewebsurvey.com/
I don't know php, and am weak with MYsql, and was
able to get this working. Don't ask me for help,
as I won't know where to begin. :-) We do have
a good techie team who supports our server and
website technicals, so that helped.
George
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[3] Men Are From CNET, Women Are From iVillage
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Do men and women behave differently on the Internet?
"Yes," say several reports released this year.
In August, Forrester Research published the
report, "Men Are From CNET, Women Are From
iVillage - Gender Roles Persist Even As The
Technology Adoption Gap Closes." This is the
first document in the "Consumer Technology Profiles, 2005" series.
Though the Internet gender gap is disappearing —
female consumers are catching up to their male
counterparts in online media consumption,
purchasing behavior, and device ownership —
differences in how men and women use technology die hard.
Here are some key findings from the report:
Finding 1: Men Value Technology More Than Women
Men probably value the actual technology itself
more than women. But women value what technology
can do for them. They are still interested in
researching it, seeing how it can improve their lives and purchasing it.
Finding 2: Men Are More Active Online
Something to keep in mind is: women often use the
web to research and narrow down choices, then take actions offline.
Finding 3: Men Outdo Women When It Comes To Media Consumption
Men read more online media than do women.
Finding 4: Women Favor Media Content About The Home, Fashion, And Family
Those are certainly subjects women care about.
Fashion is a no-brainer. The Home and the family
are usually under her care. But does that mean
she has no interest in....say...B2B sites?
So what you ask? The trick now, is how to use
this information. You should know how they
behave to address their needs accordingly.
And it's not just with e-tailing. I did a
project with a woman in a town where they were
considering redoing the sidewalks, streetlights,
etc. The shop owners were upset, because they
didn't believe that would attract
business. Instead they wanted more parking available.
My colleague reseached and learned that women
shop more in a town that is pleasingly designed. men couldn't care less.
So, get to know your customers and cater to them.
George
PS the Forrester study can be found here ($249)...
http://www.forrester.com/Research/Document/Excerpt/0,7211,36985,00.html
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[4] New Editor-in-Chief at G&DA
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Maria Weiskott will take the helm of Gifts &
Decorative Accessories (G&DA) in January as
editor-in-chief, succeeding Quinn Halford, who is
retiring. She is currently editor-in-chief of
Playthings magazine, another B2B publication at
Reed Business Information (RBI), publisher of
G&DA. She will also hold the title of editorial
director of Playthings and Gifts & Decorative Accessories.
During her tenure, Playthings magazine was
awarded a number of editorial and graphic
achievement awards from prestigious journalism
and publishing organizations, including the
American Business Media and the Trade Association
of Business Publications International. In
addition to her position as editor of Playthings,
Weiskott also serves as a member of the RBI
Editorial Advisory Board, a 10-member board
representing editors of the company’s 100+ magazines.
While editor of Playthings, she served on Toy
Industry Association committees and was
frequently called upon to develop, organize, and
chair panels and workshops for toy business
organizations. A career journalist with over 30
years of publishing experience, she is a graduate
of Duquesne University. Prior to joining
Playthings, she served in managerial positions at
several other business and trade publications.
“I am thrilled to be associated with another
market-leading publication. G&DA is a highly
respected brand and is the number one magazine in
its market. While it will be challenging to
follow in Quinn Halford’s footsteps, we expect to
continue his legacy, keeping G&DA a ‘must read’
for anyone in the gift industry,” Weiskott says.
She adds she is looking forward to “hitting the
ground running,” by attending as many shows in January as possible.
Quinn Halford, Editor In Chief
Matthew Kalash, Managing Editor
Gifts & Dec Direct
www.GiftsandDec.com
+++ [Moderator's Comments] +++
You're too young to retire. ;-) Good luck to you
in your retirement years. I assume you will be off on some other ventures, eh?
It has been a pleasure working with you over the
years. You will be sorely missed in the retail world.
Folks, I had the pleasure of working with Quinn
at G&DA where I wrote a technology column for
five years. Truly a fine gentleman and a leader in the retail world.
George
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