ETD: 973 What now?; Conference Focused on Retail Outlook; Software as a Service: The Next Big Thing

E-Tailer's Digest etd_post at gapent.com
Thu Apr 27 12:24:11 GMT 2006


  E-Tailer's Digest --- Everything for the  Retailer
  Issue #0973      April 27, 2006
  George Matyjewicz, Moderator         mailto:georgem at gapent.com
  Published by:  GAP Enterprises, Ltd.  http://www.etailersdigest.com
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     CONTENTS
  [1]  Greetings
  [2]  What now?
  [3]  Conference Focused on Retail Outlook
  [4]  Software as a Service: The Next Big Thing

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  [1]  Greetings.
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Hi All:

Now that the holidays (including Valentine's Day) 
are over, what are you doing to increase 
business?  Maybe it's time to invent holidays or 
become another Crazy Eddie (or George, or Sarah, or Moishe, or Abdul.....)

There was an interesting conference here in NYC 
which focused on the retail outlook.  Maria 
Weiskott and Matthew Kalash summarizes the conference for us today.

What's the next big thing?  Software as a Service 
(SaaS).  Is Microsoft missing out again as they 
almost did in 1995?  What do you think?  BTW, 
list member Jules Kaplan offers this service as 
he reported in a recent Special Report: 
"Businesses Adopt Online Payments to Improve Cash 
Flow and Save Time and Money." (#962, March 14, 2006)

Now, let's get to everything for the retailer.

Sincerely


George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, LLC
mailto:georgem at gapent.com
http://www.etailersdigest.com

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  [2]  What now?
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Holidays are over; Valentine's Day is finished; 
now what?  What will you be doing to get 
business?  Mother's Day is in a couple of weeks, 
another biggie.  Then comes Father's Day, which 
isn't so big.  Then we have graduations which are also nice gift-giving times.

Maybe you should invent new gift-giving 
days?  How about "over-the-hump" days (Weds)?  Or 
end of Taxes day?  Or "end of month day"?

Hallmark has done well with these types of 
card-giving days.  Why not invent some of your 
own?  Who knows, maybe it will catch on.

It comes down to what I have said in earlier 
digests.  Take advantage of the situation, the 
neighborhood and the time to promote your 
business.  What do the ethnics in your area do 
now?  Is there a holiday coming up that you 
should know about?  As an example, with Orthodox 
Jews, every Friday night begins Shabbos which 
means wine, flowers and candy are bought as gifts 
(kosher, of course).  Catholics celebrate mass on 
Sunday.  Perhaps something for them.

The point is, you should let your imagination run 
wild.  Do things that will bring in 
business.  Eddie Antar of the Crazy Eddie fame 
got his name from the bizarre approach he took to 
getting customers.  In his NYC electronics store 
they had a mezzanine where Eddie would stand 
watching his sales staff deal with 
customers.  One day he shouted loudly "Don't let 
that customer out of here until he buys!  Lock 
the doors!"  That got him the name "Crazy Eddie."

So, become another Crazy Eddie.

George

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  [3]  Conference Focused on Retail Outlook
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A conference entitled “Retail/Apparel Landscape — 
2010 & Beyond” took place recently at the 
Princeton Club in New York City. Speakers 
included Burt Tansky, president and CEO of the 
Neiman Marcus Group, Joe Feczko, executive vice 
president and chief creative officer of Federated 
Department Stores, Robert Drbul, managing 
director and senior analyst of Lehman Brothers, 
and Trudy Sullivan, president of Liz Claiborne Inc.

Though the discussion focused primarily on 
apparel, issues in that market have a direct 
correlation to other segments of the retail 
industry, including gifts and home decor. Among 
topics discussed were the broad picture of where 
and how retailing will evolve, adapt and change; 
what will happen to the smaller players in the 
industry; and the influence of the Internet and 
other technology on the retail market.


Key points included:

• Consolidation will continue, with even more mergers and acquisitions.

• Warehouse clubs and superstores will continue 
to grow and take business away from the department stores.

• Independent specialty retailers and small 
“mom-and-pop” stores will do what they've always 
done best, and what big stores can't or won't do 
— give great service and present alternative 
lifestyle looks and products that aren't found everywhere else.

• Big chains will increasingly tailor each store to local needs.

• Private label branding will take on greater 
importance, giving stores more control over 
costs; destination brands are expected to hold 
their own while unbranded goods lose market share.

• More vendors will utilize their own retail 
outlets to gain greater control over presentation 
of products, which will lead to increased sales 
through all channels of distribution.

• Retailers need to adapt to consumers who are 
ethnically diverse, savvy, time-pressed and want 
connection and personal service.• Technology and 
the Internet will increasingly affect the way we 
shop, as well as how retailers and vendors operate behind the scenes.

Business will continue to become more 
interactive; the web is a marketing tool that has 
not yet been used to maximum potential.

Presented by management consulting firm Emanual 
Weintraub Associates, the conference attracted a 
diverse audience of luxury apparel retailers, 
bankers, wholesalers and manufacturers and market 
center executives, including Bill Winsor and 
Cindy Morris of the Dallas Market Center.


Maria Weiskott, Editor In Chief
Matthew Kalash, Managing Editor
Gifts & Dec Online
www.GiftsandDec.com

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  [4]  Software as a Service: The Next Big Thing
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In a now legendary 1995 memo, Bill Gates raised 
the alarm that Microsoft was woefully unprepared 
for what he termed the "Internet Tidal Wave." 
Fast forward 10 years to last October, and Gates 
blasts out another high-priority e-mail, this 
time warning of a coming "services wave" of 
applications available instantly over the 
Internet. "The next sea change is upon us," he writes.
Ringing in Gates' ears must have been the roar of 
Google -- and the Web 2.0 hordes, whose XML-based 
mash-ups of sites are transforming the Web 
experience. As Gates observed in that same 
message, however, SaaS (software as a service) 
isn't new. Nor is it restricted to the consumers, 
developers, and very small businesses that 
Microsoft is targeting with its customizable 
Windows Live page and Office Live free Web site and collaboration service.

Salesforce.com, founded in 1999 and still the 
standard bearer of SaaS business applications, is 
enjoying dramatic growth, reaching 399,000 
subscribers at the end of its most recent fiscal 
quarter. Employease, which launched in 1996, now 
delivers HR management through the browser to 
more than 1,000 customers managing more than 
700,000 employee records. And among the major 
software vendors, Microsoft is hardly the only one exploring SaaS.

"All the big players are now in the water," says 
Rick McGee, vice president of SaaS strategy for 
IBM Global Services, noting that Microsoft, 
Oracle, and SAP are staking their claims.

McGee should know. IBM provides the platform for 
SAP's new entry into hosted CRM. IBM also has 
been busy assisting SaaS startups -- the darlings 
of the VC community -- to create a network of 
partners that can provide IBM customers with quick-to-market solutions.

Meanwhile, SaaS ecosystems are emerging, such as 
the on-demand, SOA-based platform developed by 
Rearden Commerce, which connects business 
customers with travel, shipping, and other 
service providers through identity-based Web 
apps. And then there's Salesforce.com's exciting 
new AppExchange platform, which offers a hosted 
space for sharing Salesforce.com-based apps that 
the company calls "an iTunes for business applications."

All this activity, however, doesn't mean the SaaS 
wave is poised to engulf traditional licensed 
software. SaaS's share of the business 
application market today is more like a drop in 
the bucket. And enterprises have been slow to 
embrace SaaS, raising objections over reliability 
and availability, underscored by recent Salesforce.com outages.

Yet the arrival of the big enterprise-software 
guns, the emergence of integrated business 
communities in the cloud, and increasing 
desperation on the part of I.T. to minimize 
application deployment and maintenance hassles, 
suggest that SaaS is on the verge of much faster adoption.

Lot's more detail at...
http://www.cio-today.com/story.xhtml?story_id=122000033VI8

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