ETD: 998 Blogger Power; End of a retail era; AOL Releases Web-Search Data of 650,000 Users

E-Tailer's Digest etd_post at gapent.com
Tue Aug 8 13:51:43 GMT 2006


  E-Tailer's Digest --- Everything for the  Retailer
  Issue #0998            August 8, 2006
  George Matyjewicz, Moderator         mailto:georgem at gapent.com
  Published by:  GAP Enterprises, Ltd.  http://www.etailersdigest.com
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     CONTENTS
  [1]  Greetings
  [2]  Blogger Power
  [3]  End of a retail era
  [4]  AOL Releases Web-Search Data of 650,000 Users

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  [1]  Greetings.
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Hi All:

Bloggers seem to be in the news quite a bit lately.  They discovered 
the fake Reuters photos from Beirut, the Senate race in Connecticut 
and the AOL fiasco where information on 650,000 users were made 
available.  My question is, are you taking advantage of this new 
method of communication?  It is powerful.

List member Alan J. Zell has some more information on the end of an 
era for retailing and some thoughts on why.  Interesting material.

And we posted some details on the AOL fiasco.  More than 20 million 
queries made by 650,000 users between March 1 and May 31, were posted 
without authorization, to a new AOL research Web site.  Nothing is 
safe anymore.

Now, let's get to everything for the retailer.

Sincerely


George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, LLC
mailto:georgem at gapent.com
http://www.etailersdigest.com

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  [2]  Blogger Power
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Bloggers seem to be in the news quite a bit this week.  Little Green 
Footballs (LGF) reported on how news agency Reuters printed some 
faked photos of 
Beirut. 
http://littlegreenfootballs.com/weblog/?entry=21956_Reuters_Doctoring_Photos_from_Beirut&only
The photographer who took the picture (probably also the person who 
doctored it), Adnan Hajj, is rather well-known to bloggers and rather 
well-known to the entire world.  He also took this infamous 
photograph from Qana of the guy in the green helmet, parading a dead 
body around for pictures, featured on the front pages of newspapers 
worldwide - another phony.

Bloggers also caught that phony reporting by Dan Rather, a formerly 
well-respected newscaster, who subsequently resigned (actually retired).

The past couple of weeks bloggers have been slamming Joe Lieberman, 
the Senator from Connecticut who is up for re-election.  He is in a 
Democratic primary battle and polls show he is losing. Today we will 
know for sure.

And yesterday, bloggers reported the AOL fiasco where AOL released 
Web-search data on 650,000 users (see 4 below).

Blogs can be a good thing and will keep the media in check.  They 
also serve a good purpose by keeping businesses honest.  They are a 
great way to get your message out to the world.

How about you?  Do you use blogs?  Do you read blogs?

George

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  [3]  End of a retail era
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Your post about Wannamakers, bring more tears to my eyes. The death 
of the fine retailers of old is hard to take.  Look at some of these 
that preceded Wannamakers:

Meier & Frank, Portland, Or.  An innovator in merchandising, one that 
Aaron Frank and family were most famous for was their weekly Friday 
Surprises -- merchandise primarily bought just for those days along 
with some close outs.  At one time M & F was had the highest gross 
sales for a single unit department store . . . and that was in a 
city  or market are of, at that time, far less than 1, 000,000 population.

Gimbels, NYC.  The "fight" between Macy's of that time and Gimbels 
was known world wide.  "Does Macy's tell Gimbels?" was a retail 
industry slogan.

B. Altman, NYC -- Like its counter part in Los Angeles, Bullocks 
Wilshire, a retailer of high fine quality merchandise.

Bullocks Wilshire -- Los Angeles,  a leader of new merchandise lines 
along with Marshall Fields of Chicago

Marshall Field -- Chicago.  They got new merchandise before anyone 
else.  Line Bullocks Wilshire, anyone who travelled, it was a must to 
visit while on the trip.  They had a companion store in Seatttle, WA, 
Frederick & Nelson.

I. Magnin Los Angeles and San Francisco -- where Ladies 
shopped!  High style and quality merchandise.

Joseph Magnin, Los Angeles -- popular price goods for working women.

Orbachs, Los Angeles -- an early store to feature knock-offs of the 
newest high fashion lines.

Sakowitz, Houston, TX -- while running second to Neiman Marcus, they 
new how to compete with quality merchandise.

Garfinkles, Washington DC.   Besides Woodward & Lothrop and 
Strawbridge & Clothier, Garfinkles "in the nation's capital"along 
with Woodys "up the marble staircase" were synonymous retail slogans 
know the nation over.

But, not only has the phenomenon you wrote about happened with 
department store, it has also eaten into the very fine speciality 
stores that carried those things the department stores did not carry 
or did not have the selection the smaller merchants could offer.

I was privileged to compete with some, I knew many of the principals 
and got to know and commiserate with many of the buyers of giftware, 
china, glass, silverware, linens and like merchandise.

But, there is another area to cry about and that is the disappearance 
of many of the suppliers of fine quality merchandise.  Even some who 
are still in business do not make the same quality of goods they made 
them famous.   I'm not sure which came first, the waning of fine 
store or their suppliers.

Now, the question becomes, why did this happen?  To my way of looking 
at it, what we lost was threefold.  One was that the age of the 
innovative merchants is no more.  Two, because of the first reason, 
there were no training grounds such as the above stores provided so 
that new innovative buyers could learn their trade.  Third, the "MBA 
Syndrome" in that business schools promoted the idea that one didn't 
have to know the idiosyncracies of the industry, they only had to 
know about the numbers.   Lastly, the computer . . . that putting 
SKUs on merchandise too the personality out of retailing.  Stores 
bought by SKUs, customers bought by the item.  In many cases, 
rate-of-sale was no longer important to those running the books. Open 
to buy was law.  Little did these non-merchants understand that 
having open to buy may mean they do not have the right goods on hand 
and that being overbought may mean that the store had the goods needed.

Regards,

Alan J. Zell, Ambassador Of Selling
Winner of the Murray Award for Marketing Excellence
Member, PNW Sales & Marketing Group
Member, Institute of Management Consultants
You are invited to learn about programs and services and
article on business topics that affect selling at www.sellingselling .com

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  [4]  AOL Releases Web-Search Data of 650,000 Users
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Yesterday there was a flurry of activity about how sensitive data of 
AOL users were posted online.  Bloggers and newslists were talking 
about this fiasco all day long.  AOL pulled the information, but not 
before it was mirrored on at least 20 sites and is now available to the world.

AOL Inc., in a move that raised online-privacy concerns, said it 
mistakenly released data about the Web-search habits of more than 
650,000 AOL members.

The AOL users weren't personally identified in the data and instead 
were tracked by anonymous user-ID numbers. However, numbers would 
still allow everyone from law enforcement to identity thieves to 
analyze an individual's searches -- which could involve names, 
addresses and other subjects that could provide hints to the 
individual's identities. Andrew Weinstein, a spokesman for the Time 
Warner Inc. unit, acknowledged that "search queries themselves can 
sometimes include such information" and called the release "a screw-up."

AOL researchers posted the data, which detailed more than 20 million 
queries made by the users between March 1 and May 31, without 
authorization, to a new AOL research Web site about 10 days ago. The 
document was for use by other search-technology researchers, but was 
noticed by bloggers in the search-marketing field late Sunday. Their 
discovery set off a flurry of blog postings and apparently led to 
hundreds of downloads of the data. AOL said it immediately pulled the 
data off its site Sunday when it realized what had happened.

"We're angry and upset about it," AOL spokesman Andrew Weinstein said 
in an emailed statement. "It was an innocent enough attempt to reach 
out to the academic community with new research tools, but it was 
obviously not appropriately vetted, and if it had been, it would have 
been stopped in an instant."

The company is conducting an internal investigation before 
determining whether it will take disciplinary action against employees.

Details at...
http://online.wsj.com/article/SB115498329554829021.html


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