ETD: 999 Beyond 1,000; Four Critical Elements of Retail Success; Beyond POS - Making the Transition to Store Systems

E-Tailer's Digest etd_post at gapent.com
Tue Aug 15 13:05:40 GMT 2006


  E-Tailer's Digest --- Everything for the  Retailer
  Issue #0999            August 15, 2006
  George Matyjewicz, Moderator         mailto:georgem at gapent.com
  Published by:  GAP Enterprises, Ltd.  http://www.etailersdigest.com
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     CONTENTS
  [1]  Greetings
  [2]  Beyond 1,000
  [3]  Four Critical Elements of Retail Success
  [4]  Beyond POS - Making the Transition to Store Systems

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  [1]  Greetings.
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Hi All:

We are one issue away from another milestone - 
issue 1,000.  Can you believe that I have been 
coming into your homes and offices since January, 
1998 - almost nine years?  It seems like 
yesterday.  We will have a new format coming soon (see 1 below).

List member Jules Kaplan has some interesting 
information on four elements of retail 
success.  It's a great report, which I downloaded.

RIS News is having another Webinar that should be 
of interest to you.  "Beyond POS - Making the 
Transition to Store Systems" will deal with the 
technology issues facing retailers in dealing 
with consumers who expect personalized 
interaction on the device of their choice, anywhere, any time and every time.

Now, let's get to everything for the retailer.

Sincerely


George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, LLC
mailto:georgem at gapent.com
http://www.etailersdigest.com
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  [2]  Beyond 1,000
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Can you imagine, issue 999.  When this list was 
first started on January 24, 1998 the original 
moderator was concerned that he would not have 
enough to write about with retailing.  So, on 
March 13, 1998 he turned E-tailer's Digest over to me to start with issue #6.

We changed the format, published every M-W-F (a 
couple of years ago we went to publishing twice a 
week), added tidbits of information wherever we 
could get them, nudged folks to participate and 
ended up with the best retail resource on the Net 
(some even say the best resource period). Today 
we have members in over 100 countries, and we 
have some of the best retail experts in the world 
on the list, whom we can call on often for opinions.

Our members have contributed some excellent 
special reports which are a resource for many 
people, as the E-Tailers Digest site gets a of of 
visitors.  And our greetings pages still gets 
updates as folks browse to learn how to say Thank 
You, Welcome, Happy New Year an/or Merry 
Christmas in many native languages 
(http://etailersdigest.com/resources/greetings.htm)

We are now coming up on issue 1,000, and it's 
time for a change.  We will have a new format and 
new themes going forward.  We will end this era 
with issue 1,000 and then change to a new format.  So stay tuned.

I want to thank each and every one of you for 
your continued support and for all your 
contributions to the success of Etailer's 
Digest.  It has been a pleasure coming to your every week.

George
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  [3]  Four Critical Elements of Retail Success
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I think this may be of interest to your 
readers.  It is an excellent free report that you can get here...
http://www.highjumpsoftware.com/sce/TechEval20060810

New research reveals four key drivers of consumer 
demand and how well-known retailers are 
leveraging their supply chains to deliver 
superior customer service. In this report, you’ll gain insights into:

o The drivers of customer demand in today’s retail environment
o Which retailers are leading the pack with 
regard to delivering against customer requirements
o The role supply chain technology plays in 
meeting changing customer requirements

Specifically, we will discuss four key insights 
gleaned from this research where supply chain 
strategy is critical. We will recommend steps 
that forward-thinking retailers can and should be 
taking in today’s ultra-competitive operating 
environment to exploit these findings.
    1. Robust growth in multi-channel retailing 
requires flexibility and consistency.
    2. Because price remains king in the battle 
for customer dollars, cost control is essential to maintaining profitability.
    3. Promotions really do work, as long as 
products are available when required.
    4. Customers expect a wide variety of the 
latest styles and brands, requiring precise management of lead times.

Retailers often struggle with trying to discern 
why a particular market approach is not driving 
more traffic and sales into their online and 
brick-and-mortar stores. Often, the search for 
answers involves looking at 
incentives/promotions, pricing, product mix, 
availability, and the like. They may also look 
into their branding and messaging. Yet, rarely do 
they step back from all the details to assess the 
situation from a different perspective—one that 
includes the role of the supply chain in determining success.

Kanbay Research Institute (KRI) recently 
published a new study to provide this 
perspective. First executed in 2005, then updated 
in 2006, this study was undertaken to identify 
the emerging needs and desires of retail 
consumers and measure how well today's market is 
delivering against them. When measuring desires, 
the research combines the power of how consumers 
view retailers from three unique views: 
Functionally, Emotionally and Economically. These 
views encompass the areas of consumer 
decision-making at the start of the shopping 
process, often before the consumer is even 
consciously aware of what’s happening. Consumers 
make a complex set of trade-offs to finally 
decide which stores to visit and where to make a 
purchase. They cover well-known areas such as 
quality, safety and pricing, and lesser-known 
areas such as trust, precision and connection. 
Most of us know that these trade-offs are being 
made and are critical to success, but we have 
never been able to quantify them—and thus develop 
well-supported, data-driven plans to address them—until now.

One important component underlying all of these 
retail insights is the supply chain 
infrastructure that supports each retailer’s 
ability to get the right products to customers. 
The network of suppliers, manufacturers, 
co-packers, distribution centers and 
transportation providers involved in moving goods 
around the world can be as complicated as it is 
extensive. The right types of software, material 
handling equipment and supporting technologies 
simplify the processes involved in creating, 
storing and transferring these products.

Jules Kaplan
Chairman / Founder
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Inovium Corporation
702-254-6385   /  FAX  702-926-9629
http://www.inovium.com

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  [4]  Beyond POS - Making the Transition to Store Systems
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An explosion of consumer-facing devices, in and 
out of the store, is driving a pervasive 
retailing future — where consumers will 
increasingly expect personalized interaction on 
the device of their choice, anywhere, any time 
and every time. These pervasive devices, and the 
applications that create value from using them, 
come from many different vendors on multiple 
platforms. Getting these disparate applications 
and devices to work together effectively is an 
enormous challenge, especially when recognizing 
the need to integrate them with legacy systems.

Traditionally, retailers purchase a point-of-sale 
( POS ) application and then determine how they 
will connect it to all other in-store and online 
applications that touch the store. However, 
efficiently connecting stores to the enterprise, 
Web and each individual customer demands a "store 
system" with capabilities far beyond a traditional POS system.

Join us for a Web seminar that will illustrate 
how a "store system" approach to the traditional 
POS decision enables retailers to transform the 
shopping experience by delivering compelling, 
personalized interactions that inspire more shopping— and buying.

Hear distinguished industry speakers discuss 
consumer expectations, and learn how one retailer 
has taken on a store systems approach to improve 
the customer shopping experience - and bottom line.

Beyond POS - Making the Transition to Store Systems
Date: Thursday, August 24, 2006
Time: 2:00 p.m. - 3:00 p.m. Eastern Time

Featured Speakers:
-Phil Cutter, CIO, Danier Leather
-Jim Crawford, Global Retail Strategist, Intel
-Sunita Gupta, Executive Vice President, LakeWest Group
- Scott Langdoc, CTO, Fujitsu

Moderator:
Marc Millstein, Associate Publisher, Retail Market Development, RIS News

Register here...
<https://risnews.webex.com/risnews/mywebex/epmainframe.php?rlink=https%3A%2F%2Frisnews.webex.com%2Frisnews%2Fonstage%2Fmainframe.php%3Fmainurl%3D%2Frisnews%2Fonstage%2Ftool%2Fevent%2Fevent_detail.php%3FEventID%3D202990629%26FirstEnter%3D1%26GuestTimeZone%3D%26SourceId%3D&Rnd9287=0.15179250192063848>

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