ETD: 999 Beyond 1,000; Four Critical Elements of Retail
Success; Beyond POS - Making the Transition to Store Systems
E-Tailer's Digest
etd_post at gapent.com
Tue Aug 15 13:05:40 GMT 2006
E-Tailer's Digest --- Everything for the Retailer
Issue #0999 August 15, 2006
George Matyjewicz, Moderator mailto:georgem at gapent.com
Published by: GAP Enterprises, Ltd. http://www.etailersdigest.com
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CONTENTS
[1] Greetings
[2] Beyond 1,000
[3] Four Critical Elements of Retail Success
[4] Beyond POS - Making the Transition to Store Systems
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[1] Greetings.
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Hi All:
We are one issue away from another milestone -
issue 1,000. Can you believe that I have been
coming into your homes and offices since January,
1998 - almost nine years? It seems like
yesterday. We will have a new format coming soon (see 1 below).
List member Jules Kaplan has some interesting
information on four elements of retail
success. It's a great report, which I downloaded.
RIS News is having another Webinar that should be
of interest to you. "Beyond POS - Making the
Transition to Store Systems" will deal with the
technology issues facing retailers in dealing
with consumers who expect personalized
interaction on the device of their choice, anywhere, any time and every time.
Now, let's get to everything for the retailer.
Sincerely
George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, LLC
mailto:georgem at gapent.com
http://www.etailersdigest.com
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[2] Beyond 1,000
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Can you imagine, issue 999. When this list was
first started on January 24, 1998 the original
moderator was concerned that he would not have
enough to write about with retailing. So, on
March 13, 1998 he turned E-tailer's Digest over to me to start with issue #6.
We changed the format, published every M-W-F (a
couple of years ago we went to publishing twice a
week), added tidbits of information wherever we
could get them, nudged folks to participate and
ended up with the best retail resource on the Net
(some even say the best resource period). Today
we have members in over 100 countries, and we
have some of the best retail experts in the world
on the list, whom we can call on often for opinions.
Our members have contributed some excellent
special reports which are a resource for many
people, as the E-Tailers Digest site gets a of of
visitors. And our greetings pages still gets
updates as folks browse to learn how to say Thank
You, Welcome, Happy New Year an/or Merry
Christmas in many native languages
(http://etailersdigest.com/resources/greetings.htm)
We are now coming up on issue 1,000, and it's
time for a change. We will have a new format and
new themes going forward. We will end this era
with issue 1,000 and then change to a new format. So stay tuned.
I want to thank each and every one of you for
your continued support and for all your
contributions to the success of Etailer's
Digest. It has been a pleasure coming to your every week.
George
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[3] Four Critical Elements of Retail Success
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I think this may be of interest to your
readers. It is an excellent free report that you can get here...
http://www.highjumpsoftware.com/sce/TechEval20060810
New research reveals four key drivers of consumer
demand and how well-known retailers are
leveraging their supply chains to deliver
superior customer service. In this report, youll gain insights into:
o The drivers of customer demand in todays retail environment
o Which retailers are leading the pack with
regard to delivering against customer requirements
o The role supply chain technology plays in
meeting changing customer requirements
Specifically, we will discuss four key insights
gleaned from this research where supply chain
strategy is critical. We will recommend steps
that forward-thinking retailers can and should be
taking in todays ultra-competitive operating
environment to exploit these findings.
1. Robust growth in multi-channel retailing
requires flexibility and consistency.
2. Because price remains king in the battle
for customer dollars, cost control is essential to maintaining profitability.
3. Promotions really do work, as long as
products are available when required.
4. Customers expect a wide variety of the
latest styles and brands, requiring precise management of lead times.
Retailers often struggle with trying to discern
why a particular market approach is not driving
more traffic and sales into their online and
brick-and-mortar stores. Often, the search for
answers involves looking at
incentives/promotions, pricing, product mix,
availability, and the like. They may also look
into their branding and messaging. Yet, rarely do
they step back from all the details to assess the
situation from a different perspectiveone that
includes the role of the supply chain in determining success.
Kanbay Research Institute (KRI) recently
published a new study to provide this
perspective. First executed in 2005, then updated
in 2006, this study was undertaken to identify
the emerging needs and desires of retail
consumers and measure how well today's market is
delivering against them. When measuring desires,
the research combines the power of how consumers
view retailers from three unique views:
Functionally, Emotionally and Economically. These
views encompass the areas of consumer
decision-making at the start of the shopping
process, often before the consumer is even
consciously aware of whats happening. Consumers
make a complex set of trade-offs to finally
decide which stores to visit and where to make a
purchase. They cover well-known areas such as
quality, safety and pricing, and lesser-known
areas such as trust, precision and connection.
Most of us know that these trade-offs are being
made and are critical to success, but we have
never been able to quantify themand thus develop
well-supported, data-driven plans to address themuntil now.
One important component underlying all of these
retail insights is the supply chain
infrastructure that supports each retailers
ability to get the right products to customers.
The network of suppliers, manufacturers,
co-packers, distribution centers and
transportation providers involved in moving goods
around the world can be as complicated as it is
extensive. The right types of software, material
handling equipment and supporting technologies
simplify the processes involved in creating,
storing and transferring these products.
Jules Kaplan
Chairman / Founder
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Inovium Corporation
702-254-6385 / FAX 702-926-9629
http://www.inovium.com
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[4] Beyond POS - Making the Transition to Store Systems
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An explosion of consumer-facing devices, in and
out of the store, is driving a pervasive
retailing future where consumers will
increasingly expect personalized interaction on
the device of their choice, anywhere, any time
and every time. These pervasive devices, and the
applications that create value from using them,
come from many different vendors on multiple
platforms. Getting these disparate applications
and devices to work together effectively is an
enormous challenge, especially when recognizing
the need to integrate them with legacy systems.
Traditionally, retailers purchase a point-of-sale
( POS ) application and then determine how they
will connect it to all other in-store and online
applications that touch the store. However,
efficiently connecting stores to the enterprise,
Web and each individual customer demands a "store
system" with capabilities far beyond a traditional POS system.
Join us for a Web seminar that will illustrate
how a "store system" approach to the traditional
POS decision enables retailers to transform the
shopping experience by delivering compelling,
personalized interactions that inspire more shopping and buying.
Hear distinguished industry speakers discuss
consumer expectations, and learn how one retailer
has taken on a store systems approach to improve
the customer shopping experience - and bottom line.
Beyond POS - Making the Transition to Store Systems
Date: Thursday, August 24, 2006
Time: 2:00 p.m. - 3:00 p.m. Eastern Time
Featured Speakers:
-Phil Cutter, CIO, Danier Leather
-Jim Crawford, Global Retail Strategist, Intel
-Sunita Gupta, Executive Vice President, LakeWest Group
- Scott Langdoc, CTO, Fujitsu
Moderator:
Marc Millstein, Associate Publisher, Retail Market Development, RIS News
Register here...
<https://risnews.webex.com/risnews/mywebex/epmainframe.php?rlink=https%3A%2F%2Frisnews.webex.com%2Frisnews%2Fonstage%2Fmainframe.php%3Fmainurl%3D%2Frisnews%2Fonstage%2Ftool%2Fevent%2Fevent_detail.php%3FEventID%3D202990629%26FirstEnter%3D1%26GuestTimeZone%3D%26SourceId%3D&Rnd9287=0.15179250192063848>
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