ETD: 1002 Unique Products - Seminar & Trade Show Planning Guide; Trade Show Pointers; Successful seminars

[E-Tailer's Digest]

  E-Tailer's Digest --- Everything for the  Retailer
  Issue #1002            September 5, 2006
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     CONTENTS
  [1]  Greetings
  [2]  Unique Products - Seminar & Trade Show Planning Guide
  [3]  Business Tips - Trade Show Pointers
  [4]  Member Posts

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  [1]  Greetings.
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Hi All:

Seems we had a slight glitch with issue #1001.  Apparently some of 
the mail servers are scrubbing the attachments to avoid possible 
viruses.  So, some of our members got nothing with the first 
issue.  So, we will post all issues to the E-Tailer's Digest site 
(current site now; new one soon), and we will do both a text and html 
version.  The text version will link to the html version online.

We have received many compliments from list members on the new 
format, with everybody saying they like the linking capability.  Go 
here for E-Tailer's Digest 1001 http://etailersdigest.com/etd/etd1001.htm

Today's business tips covers trade shows, which is very closely 
related to trade shows.  In fact we used our Seminar Planning Guide 
as a basis for trade show planning.  Trade shows  REQUIRE a lot of 
planning to be effective.  Without proper planning and follow up, you 
are wasting your time and money.

Now, let's get to everything for the retailer.


Sincerely


George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, LLC
mailto:georgem at gapent.com
http://www.etailersdigest.com

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  [2]  Unique Products - "How-To" Seminar Guideline
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We have organized and conducted over 400 seminars and trade shows 
since 1983, which we revised and honed  to be the most effective 
possible. Seminars and trade shows work, if you do them right!  For 
seminars, we use a subtle sales approach that positions you (and your 
organization) as an expert in the field, rather than a sales 
person.  Over the years we were asked to package our 
business-to-business seminar program to be used by other firms. Well, 
we finally did so.....  http://etailersdigest.com/etd/etd1002.htm#Tips...

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  [3]  Business Tips - Trade Shows
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Learn how you can do effective trade shows - expert guidance from the 
experts.  Tips and pointers on subjects such as...

o Booth.  What should you use?
o Cost effectiveness. Trade shows are probably the highest cost per 
lead of any form of marketing!  So why do them?
o Can't quit once you start.  Don't believe that age-old argument 
that when you stop doing a trade show you are dead.
o Qualifying suspects at a trade show.
o Should you do hospitality parties?
o What makes a show good or not?
o Closing business at a trade show.
o Homogenous exhibitors grouped together.
o Evaluating a show.
o Planning
o Should I use "booth babes?"

... and much more.  http://etailersdigest.com/etd/etd1002.htm#Tips...

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  [4]  Member Posts
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Learn how one mid-sized CPA firm has conducted seminars quite 
successfully six times a year for three years, and how they get 
between 10 and 40 companies to attend.  All this with a clerical 
person organizing them. 
http://etailersdigest.com/etd/etd1002.htm#Members_Posts...

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  Links to follow
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