ETD: 1003 Security Controls; Pampered Pet Market; Seminar how-to

[E-Tailer's Digest]

  E-Tailer's Digest --- Everything for the  Retailer
  Issue #1002            September 7, 2006
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     CONTENTS
  [1]  Greetings
  [2]  Unique Products - Seminar & Trade Show Planning Guide
  [3]  Business Tips - Trade Show Pointers
  [4]  Member Posts

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  [1]  Greetings.
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Hi All:

We may be getting the html thing down pat.  To be 
safe, we are publishing two versions - html and 
this text version, which will point to the html 
at http://etailersdigest.com/etd/etd1003.htm.

Today's Business Tips covers security controls, 
that are needed in any company.  The big guys are 
forced to establish and maintain controls due to 
the Sarbanes-Oxley Act.  However, smaller 
companies need them also.  In fact many companies 
are voluntarily implementing Sarbanes-Oxley-like 
procedures to help improve their controls.

List member Pam Danziger gives us some 
information on the Pampered Pet market.  I can 
relate to that, as I have a 125 lb dog that is a 
Lab mix (some say Lab and horse).  And we really pamper him.
Now, let's get to everything for the retailer.

Sincerely


George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, LLC
mailto:georgem at gapent.com
http://www.etailersdigest.com

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  [2]  Unique Products - "How-To" Seminar Guideline
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We have organized and conducted over 400 seminars 
and trade shows since 1983, which we revised and 
honed  to be the most effective possible. 
Seminars and trade shows work, if you do them 
right!  For seminars, we use a subtle sales 
approach that positions you (and your 
organization) as an expert in the field, rather 
than a sales person.  Over the years we were 
asked to package our business-to-business seminar 
program to be used by other firms. Well, we 
finally did so.....  http://etailersdigest.com/etd/etd1003.htm#Tips...

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  [3]  Business Tips - Security Controls
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Over the years, we have helped many companies 
grow profitably, using simple, common-sense 
tactics for cost savings that go directly to your 
bottom line! And it’s the little things that 
count - a ten percent increase in profit is more 
likely to come from twenty things that contribute 
one-half percent each than from one thing that gives you the full 10 percent.

Larger companies are forced to tighten up 
controls because of the Sarbanes-Oxley 
Act.  However, smaller companies should also 
strive to tighten controls.  This section on security focuses on:

o  Stop Embezzlement.  Yes, it can happen to you.
o  Internal Controls Review. You should have your 
existing security and control procedures reviewed by a professional.
o  Prepare For Computer Disasters. To cut costs 
on computer problems, follow some basic tips.
... and much more.  http://etailersdigest.com/etd/etd1003.htm#Tips...

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  [4]  Member Posts - The Pampered Pets Market
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In 2006, the market for pet products and services 
is expected to reach $38.4 billion, up 5.8 
percent from total sales of $36.3 billion in 
2005. While basic pet needs — food, veterinary 
care, medicines — command the largest share of 
the market, pet luxuries, i.e. things people buy 
for their pets that are driven more by emotion 
than basic needs, are the fastest growing segment in the pet market today.

Pet luxuries, or products and services bought for 
pampered pets, represent the best opportunity for 
pet product marketers, retailers and service 
providers. People spend more — lots more — on 
purchases that are driven by desire and passion, 
than those bought out of pure need. So it is in 
the realm of pet luxuries, rather than basic 
necessities, where pet marketers need to explore.

... and much more. http://etailersdigest.com/etd/etd1003.htm#Members_Posts...

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  Links to follow
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GAP Enterprises, Ltd.		http://www.gapent.com/
E-Tailer's Digest              		http://www.etailersdigest.com
Interim Help			http://interimhelp.com
Sophisticated Me		http://sophisticatedme.com/
Marketing Your Web 		http://www.gapent.com/myweb/
Automated Press Releases      	http://www.automatedpr.com