ETD: 1006 Technology Tips; How to Improve Your Website Conversion Rate; Technology Requirements for the Apparel, Footwear and Fashion Industries

[E-Tailer's Digest]

  E-Tailer's Digest --- Everything for the  Retailer
  Issue #1006            September 19, 2006
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     CONTENTS
  [1]  Greetings
  [2]  Unique Products - Technology Requirements for the Apparel, 
Footwear and Fashion Industries
  [3]  Business Tips - Technology
  [4]  Member Posts - How to Improve Your Website Conversion Rate
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  [1]  Greetings.
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Hi All:

We have had a series of common-sense Business Tips that will help you 
improve your bottom line.  So far we have discussed Security and a 
two-part section on Accounting and Administration.  Today let's look 
at some cost-saving Technology tactics that help improve your profit.

A new list member needs some information on improving a website.  In 
Member Posts we show some tips that help improve the conversion rate 
at your site - the main objective of a site!

Now, let's get to everything for the retailer.


Sincerely


George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, LLC
mailto:georgem at gapent.com
http://www.etailersdigest.com

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  [2]  Unique Products - Technology Requirements for the Apparel, 
Footwear and Fashion Industries
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A detail report of the technology requirements of the Apparel 
Industry, designed for those companies who need to know what they 
should seek for use in their companies, and for the software house 
who develop software. The Apparel Industry includes those companies 
who sell fashion or apparel-related products to the retail industry, 
especially to chain stores, i.e., Menswear, Womenswear, Footwear, 
Accessories (handbags, scarves, jewelry, belts, watches, eyewear, 
etc), Lingerie and Kidswear.

Each segment of the industry has common and unique requirements. The 
most common requirements are the need for season/style/color/size in 
the product identity and the use of allocations of inventory when 
processing customer orders. One of the most common unique requirement 
is additional attributes to product identity, i.e., width with shoes, 
cup size with bras, inseams with men's pants.

Over 25 years experience with software in the apparel industry went 
into this report. It will save you untold hours trying to determine 
what is needed for your company. The report covers State of the 
Industry, Processing Flow, Issues to Consider, Software Requirements 
detailed by application, i.e., Order Processing, Inventory Control, 
WMS, Traffic, Letters of Credit, RMAs, A/R (factored & non-factored), 
Letters of Credit, Booking & Sales Reporting, Purchasing, EDI, CRM, 
Financials and more. It also reviews some software houses and their offerings.

http://etailersdigest.com/etd/etd1006.htm#Unique_Products..._

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  [3]  Business Tips - Technology
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We have had a series of common-sense business tips that will help you 
improve the bottom line.  So far we discussed Security and a two-part 
Accounting and Administration.  Today let's look at Technology:

o  Buy The Right Computer. When purchasing a new technology solution 
for your business, shop around.
o Information Systems Review. Before you decide to replace your 
software, have somebody do an Information Systems Review. It is 
estimated that 70% of all computer systems in use today are not 
utilized properly.
o  Bar Code. One of your best returns on investment is bar coding.
o  RF Warehouse Management System. If you have a warehouse operation, 
you may want to consider radio-frequency controlled (RF) warehouse 
management system (WMS).
... and much more.  http://etailersdigest.com/etd/etd1006.htm#Tips...

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  [4]  Member Posts - How to Improve Your Website Conversion Rate
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I would like to know how to improve a web site to get more business.

Scott McLain
V.P. of Operations

+++ Moderator's Comments +++
Conversion rate is a measure of the number of potential customers to 
your site that buy, i.e., the percentage of visitors that make a 
purchase. A fault of many is to increase the number of visitors, 
which should increase the number of customers. Not true. So, before 
you spend money trying to increase your visitor count, consider...
  http://etailersdigest.com/etd/etd1006.htm#Members_Posts...

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  Links to follow
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GAP Enterprises, Ltd.		http://www.gapent.com/
E-Tailer's Digest              		http://www.etailersdigest.com
Interim Help			http://interimhelp.com
Sophisticated Me		http://sophisticatedme.com/
Marketing Your Web 		http://www.gapent.com/myweb/
Automated Press Releases      	http://www.automatedpr.com